(Stan) 903.880.7851 | (Karen) 903.235.0134
Johnson Monroe - The Fernald Team
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Marketing Plan

Marketing Plan – What we do:

Place a Johnson Monroe, Realtors sign along with a Stan & Karen Fernald rider on your property. A listing of our phone numbers is displayed so the buyers can easily contact one of us. We are available at any time, day or night!

  • Perform a comparative market analysis
  • Enroll your property in both the DFW area mls (NTREIS) and the Henderson County MLS with full photo tours
  • Promote your home on www.johnsonmonroerealtors.com with full photo tour
  • Promote your home on our personal web site: www.TheFernaldTeam.com  which includes virtual tours, maps and links to over 25 other web sites.
  • Promote your property on various Internet listing aggregators such as  www.realtor.com,  www.cedarcreeklake.com,  www.lakehouse.com, zillow and trulia.
  • Conduct a tour with our office so all of the agents are well informed about your home
  • Promote the property to other top-producing agents at other agencies
  • Install an electronic key box to facilitate ease of showings and feedback
  • Monitor listing and sales activities to maintain competitive position in the marketplace
  • Analyze financing alternatives for prospects
  • Guarantee your home will be advertised consistently
  • Mail copies of all advertising to you on request
  • Follow-up on showings to obtain prospects’ reactions
  • Provide you with weekly reports following showings, including new sales for the week as well as hits your property has had on various websites
  • Keep you involved to maximize marketing position
  • Provide you with exclusive market preparation tips