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Johnson Monroe - The Fernald Team
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Professional Services

Comparative Market Analysis

We will provide a written report of the sold transactions in the area to identify similar properties. Those currently on the market will be reviewed as well. This information is compiled from MLS data along with data we have on other properties not a part of the MLS such as custom homes built. All of the information available will be used in an effort to determine a realistic price for the subject property, your home.

Financing Alternatives

Attractive financing can actually shorten the marketing time and increase the sales price.  We stay up-to-date with the types of mortgages that are available and maintain business relationships with mortgage professionals to provide choices. 

Market Preparation

Improving the condition of the home, “setting the stage” before showings, and knowing what to do when the property is being shown are just a few of the things that will help maximize the marketing efforts.  We’ll take time to examine your home and explore the alternatives to showcase your property. First impressions are very important. We take a “lights, action, camera” approach before the curtain goes up!

Special Services

If you have to vacate the property prior to selling, special services can be arranged to help you with your specific needs such as: hire someone on your behalf to maintain the yard and pool if there is one, send in a cleaning service should it be necessary, oversee contractors should they be required, help select carpeting, paint, and so forth if the property is in need of updates, make sure the thermostat is set at a reasonable temperature, and so forth. Every property is different and we strive to be of help during your relocation.


We can follow up on prospects that have seen your home without them thinking you’re anxious.  A homeowner calling a person who has seen their home can give the wrong impression that may lead them to think you are desperate.

The problem with a homeowner calling a prospective buyer “to see what he thinks” is that the buyer might get the wrong impression.  You don’t want to appear as though you’ll take less money. This could lead to lower cash proceeds for you.

To the contrary, it is natural for a third party like the listing agent to follow up with a prospect.  It is the responsibility of the agent to find out what kind of reaction the buyer had to the property.  This will help encourage a contract and can lead to learning about adjustments that can be made to make the home more marketable.

Sincere Interest

We know you are concerned about the sale of one home, yours.  We pledge to take a sincere interest in getting it sold for the most money, in the shortest time, and with the fewest problems.  Taking care of our clients is the single most important thing we can do.  Service is our product and we take it very seriously.


We have over 60 years of experience in real estate, including residential, commercial, leasing and mortgage lending.

2 for 1

“The Fernald Team” offers 2 full time agents and a full time assistant for the same price as any single agent

Advertising Dollars

Our advertising budget assists greatly in providing your property more exposure to the buying public

Availability 24 Hours a Day, Seven Days a Week

We are available by phone as well as e-mail nearly any time

We assure all voice messages will receive a return call

We assure that all e-mail messages will receive a reply either by e-mail or phone